Downy Newsroom

News Releases

  • 5/23/16 9:10 am EDT

    Complimentary Cycling Classes Offered Nationwide by Tide + Downy Odor Defense Collection™ to Celebrate New Laundry Regimen Designed to Eliminate Odor in Workout Clothes

    CINCINNATI--(BUSINESS WIRE)--Nothing gets workout clothes sweatier than a cycling class, and riders know all too well the challenges behind cleaning their gear and trying to get rid of odors. To kick off the official start to summer, Procter & Gamble, the maker of Tide® and Downy®, is excited to announce a partnership with indoor cycling boutique fitness brand Flywheel Sports to introduce its new odor defense solution, the Tide + Downy Odor Defense Collectionmore...
  • 1/14/15 3:00 pm EST

    World’s leading experts gather in NYC to discuss the changing face of fashion and fabric care and examine the emotional and unconscious relationships people have with their clothes

    NEW YORK--(BUSINESS WIRE)--The worlds of fabric and fashion came together in various dimensions for the senses today as P&G Fabric Care exclusively revealed how it is evolving to meet multi-sensorial fashion trends and solve the challenge of maintaining clothing beauty and longevity for its consumers. Hosted by style expert George Kotsiopoulos, the second-annual P&G Future Fabrics event in New York City brought together members of the media and influential guestsmore...
  • 12/10/14 9:00 am EST

    Downy leaves clothes feeling so soft you would rather rip them on than off

    CINCINNATI--(BUSINESS WIRE)--During last night’s Victoria’s Secret Fashion Show, one of the sexiest events of the year, Downy® debuted its new commercial showing that ripping your clothes on can be sexier than taking them off. While the spot is a departure from Downy’s traditional advertising, this provocative video touted the benefit of softness in a whole new way and framed Downy as a catalyst for human connection. The spot shows a man and a woman gettingmore...
  • 6/5/14 11:54 am EDT

    Downy Reminds you About the Power of a Hug

    CINCINNATI--(BUSINESS WIRE)--It is said that hugs usually mean more than just a hug, and are how we as humans have built bridges, intimately connecting with others since the beginning of time. Yet studies have shown that our touch-hesitant society may not be hugging long enough to realize the full emotional benefits of an embrace. In fact, the most enjoyable hugs should linger for about 20 seconds; the amount of time it takes for the bonding chemical oxytocin to be releasedmore...
  • 2/25/14 11:15 am EST

    New fabric care regimen helps our 24/7 world “Tuck In. and Turn Off.”

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG) is supporting the National Sleep Foundation’s Sleep Awareness WeekTM 2014 with the launch of its newest fabric care regimen, the Sweet Dreams Collection. The line of products is formulated with ingredients to clean, soften and freshen all your bedtime fabrics, from your linens to your pajamas, helping to create an ideal sleep environment so that consumers can relax in order to fall asleep. The regimen, all of whichmore...
  • 9/18/13 9:00 am EDT

    Downy is partnering with fashion designer Lauren Conrad and California Closets to launch a Pinterest sweepstakes showing how the scent combinations of Downy Infusions and Downy Unstopables can inspire exciting wardrobe choices that will help you fall back in love with your closet

    CINCINNATI--(BUSINESS WIRE)--Procter and Gamble’s (NYSE:PG) Downy is partnering with Lauren Conrad and California Closets to show that caring for your clothes can help you fall back in love with your closet with a wardrobe you’re inspired to wear. At some point every woman falls out of love with her wardrobe and shifts those pieces that were once favorites to the back of the closet. A recent Survey.com survey conducted on behalf of P&G’s Downy revealedmore...
  • 5/15/13 11:42 am EDT

    Consumers can enter sweepstakes at http://latinosimparables.com;

    additional prizes include concert tickets for other tour stops

    CINCINNATI--(BUSINESS WIRE)--Downy Unstopables™ has kicked off its “Unstopables” sweepstakes for a lucky winner and a companion to win a trip to Miami and meet international duo Jesse & Joy at their “Latinos Imparables” concert stop on June 9. Presented by Downy Unstopables™ in partnership with House of Blues Entertainment, “Latinos Imparables” is Jesse & Joy’s first U.S. tour. It will officially kick off on May 22 in San Francisco and will make itsmore...
  • 3/5/13 11:00 am EST

    During National Sleep Awareness Week, Downy and ZzzQuil will show the ‘city that never sleeps’ how to create a sleep-conducive environment

    CINCINNATI--(BUSINESS WIRE)--Procter & Gamble’s (NYSE:PG) Downy and ZzzQuil understand the importance of achieving a good night’s sleep and during National Sleep Awareness Week this year, the brands have joined forces to help consumers create an environment that is conducive for falling asleep. According to a recent poll by the National Sleep Foundation (NSF)1, one in four US adults say they suffer from occasional sleeplessness with difficulty falling asleep at least amore...
  • 10/26/12 10:00 am EDT

    “12 Seconds to Fame” contest lets consumers explain why they’re so fresh they deserve to go on national television

    CINCINNATI--(BUSINESS WIRE)--Procter and Gamble’s (NYSE:PG) Downy is offering one lucky American a shot at fame through a new contest to see how fresh people can be. Downy Unstopables, an in-wash scent booster, keeps laundry fresh for up to an amazing 12 weeks out of storage, and now the brand is asking consumers to express their own personal fresh in the “12 Seconds to Fame” video contest. Beginning on October 25th, consumers can upload a 12-second video sharing theirmore...
  • 7/26/12 9:33 am EDT

    P&G Family Home is “Home away from Home” Featuring Services from Leading Brands including Pampers®, Tide®, Pantene®, Crest®, Duracell® and Gillette®

    LONDON--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today announced the opening of the P&G U.S. Family Home at the London 2012 Olympic Games. This private “home away from home” will help keep U.S. moms connected with their athletes and families in London in a relaxed, family-friendly environment. The P&G U.S. Family Home is part of P&G’s “Thank you, Mom” campaign, which focuses on recognizing the role moms play inmore...